BGNL Panel

Pay for completes,
not for clicks.

Build and run small studies for free, only funding credits to pay your respondents. Upgrade to unlock unlimited responses, advanced targeting, skip logic, and live drop-off funnels.

FreeEntry

Trying BGNL Panel, students, and small one-off studies.

₦0— forever
  • 1 user
  • 1 live survey at a time
  • Up to 50 responses per survey
  • Core question types (single & multiple choice, open text, rating)
  • Basic screening
  • Targeting by age, gender & state
  • Real-time count & completion rate
  • CSV export
  • Help-centre support

Note: The platform is free — you still fund credits to pay respondents.

Get started free

Starter

Solo researchers running studies regularly.

₦15,000/mo
  • Everything in Free, plus:
  • Up to 3 live surveys at a time
  • Unlimited responses per survey
  • All 7 question types
  • Screening & skip logic
  • Email support
Most popular

Professional

Agencies and research teams.

₦45,000/mo
  • Everything in Starter, plus:
  • Up to 5 users
  • Up to 15 live surveys at a time
  • Full branching & section logic
  • Full targeting (+ education & occupation)
  • Quota management with auto-close
  • Full analytics — drop-off, funnel & timeline
  • Priority support

Enterprise

Large organisations and managed fieldwork.

Custom
  • Everything in Professional, plus:
  • Unlimited users
  • Unlimited live surveys
  • Managed fieldwork & study design support
  • Dedicated account manager
  • Custom invoicing & contracts
  • Onboarding & SLA

Compare plans

Everything in each plan.

FeaturesFreeStarterProfessionalEnterprise
Usage & Limits
Users115Unlimited
Live surveys at a time1315Unlimited
Responses per survey50UnlimitedUnlimitedUnlimited
Survey Builder & Logic
Question typesCoreAllAllAll
Screening & skip logicBasicFullFullFull
Branching & sections
Targeting & Panel
Targeting filtersAge, gender, stateAge, gender, state+ education, occupationFull
Quota management
Analytics & Reporting
Real-time dashboard
Drop-off & funnel
Timeline view
CSV export
Enterprise & Support
Managed fieldwork
SupportHelp centreEmailPriorityDedicated manager

The model

Three steps, one balance.

Pricing follows your study, not a calendar.

01

Fund your balance

Top up credits with Paystack, in Naira. Use them across as many surveys as you like.

02

Set the reward per response

For each survey, you decide what a completed response is worth to the respondent.

03

Pay only on complete

Credits are spent when a respondent finishes and qualifies — never before.

Cost per response

You set the price of an answer.

The cost of one completed response is the reward you choose, plus a flat ₦100 platform fee. That's the whole cost. Pay-per-response credits are completely separate from your monthly plan, and unused credits never expire.

A higher reward fills harder-to-reach segments faster. You're free to raise it on surveys that need it.

Interactive Calculator
Respondent Reward (You Choose)200
₦100 Min₦1,000 Max
Target Completes500 responses
50 Min2,000 Max
Respondent reward (you choose)200
Platform fee100
Cost per completed response300
Target completes× 500
You fund150,000
Respondents who fail your screener cost you nothing.
If a quota can't be filled, those credits were never spent.
When the survey closes, every unused credit is back in your balance — ready for the next study.

No surprises

The costs other tools hide.

Screen-outs

Respondents who don't qualify never cost a credit.

Unfilled quotas

Credits for responses you didn't receive stay yours.

Incomplete responses

Drop-offs aren't charged. You pay for finished, qualified answers only.

Unspent balance

Money in, money out. Top-ups don't expire into the platform.

Funding

Top up in Naira, track every credit.

Fund your balance securely through Paystack. Your dashboard shows your current balance, what's committed to live surveys, and what's returned from closed ones — so you always know where your spend is.

  • Minimum top-up: ₦5,000
  • Payment: Paystack (cards & transfers)
  • Currency: Nigerian Naira (₦)

For bigger studies

High-volume or managed research?

Running large national samples, recurring waves, or need a hand designing the study? Talk to us about volume terms and managed fieldwork.

Contact sales

Questions

Pricing, answered

Start free. Pay respondents only for what counts.

Build and launch on the Free plan, fund credits when you go live, and upgrade when your research grows.